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The Korea Herald
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THE INVESTOR
July 22, 2024

Economy

Most Chinese e-commerce platform users in S. Korea dissatisfied with service: poll

  • PUBLISHED :April 01, 2024 - 13:22
  • UPDATED :April 01, 2024 - 13:22
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(Getty Images)

Most South Korean users of recently burgeoning Chinese e-commerce platforms were dissatisfied with various aspects of their services despite their competitive pricing, a poll showed Monday.

In the poll conducted by the Korea Chamber of Commerce and Industry recently on 800 consumers with experience using either AliExpress, Temu or Shein in the past year, 80.9 percent said they have experienced dissatisfaction with the services.

Delay in delivery was cited as the biggest point of dissatisfaction, at 59 percent, followed by poor quality of received products, product defects and excessive advertising, at 49.6 percent, 36.6 percent and 33.5 percent, respectively. Respondents were asked to give multiple answers.

As for methods of dealing with issues, 56.4 percent said they filed complaints with the respective platforms, while 39.9 percent said they did not take any particular action.

Of those who did not take measures, 56.6 percent said they had already considered the possibility of experiencing poor satisfaction in the first place, while 54.3 percent said they expected the process to be cumbersome and complicated. (Yonhap)

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