November 30, 2024

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Choi Kwang-ho, secretary general of Korea Music Content Association, delivers a presentation on its brand new global K-pop “Circle Chart” at a proclamation ceremony in Jongno-gu, central Seoul, Thursday. (KMCA)

Hana Bank, one of the five biggest banks in South Korea, and Kyung Hee University launched a philanthropy campaign Wednesday to ask people to leave their fortunes to charity amid growing awareness of charity pledges and leaving behind a positive social impact.

The bank will help those seeking to put money into philanthropic causes draw up a financial plan in advance, while the university will look for potential candidates by offering them programs that show how charitable donations have served the greater good.

“Our mission, going forward as a bank, is to develop social values and to connect them, so they really matter,” Hana Bank CEO Park Sung-ho said. Hahn Kyun-tae, president of Kyung Hee University, said the latest partnership will help usher in a more sustainable society.

By Choi Si-young (siyoungchoi@heraldcorp.com)