September 26, 2023

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Samsung Electronics said on April 29 it will launch a QLED television in vertical display next month to target tech-savvy youngsters with innovative viewing experiences.

The South Korean tech giant said the 43-inch premium television was designed to appeal to those who are familiar with vertical viewing experiences on their smartphones and other mobile devices.

The TV can rotate to the traditional horizontal display and connect to mobile devices using near-field communication technology, the firm said.

“We will change the way of viewing with new form factors and user experiences to cater to various needs of consumers,” Han Jong-hee, head of visual display business at Samsung Electronics, said in a launching event.

The QLED TV will hit the domestic market in late May with a price tag of 1.89 million won ($1,630), the firm said.

QLED TVs are light-emitting diode TVs that use quantum dots to enhance performance in key picture quality areas.

Samsung also showcased a wide range of its QLED lineup ranging from 43 inch to 65 inch, which display art collections and patterns to turn a living room into a digital art gallery when the TVs are off.

By Ram Garikipati and newswires (ram@heraldcorp.com)