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THE INVESTOR
June 13, 2021

Retail & Consumer

Hera launches Au Jour Le Jour limited-edition collection

  • PUBLISHED :April 28, 2019 - 15:56
  • UPDATED :April 28, 2019 - 15:56
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Hera, a luxury beauty brand under Korean cosmetics giant Amorepacific, has launched a limited-edition collection in collaboration with Italian fashion brand Au Jour Le Jour, the firm said on April 28. 

The collection features an urban-chic concept that reanalyzes the retro trend, according to the company.

It comprises an eye shadow palette, Wonder Pearl Liquid lip gloss, Black Cushion pact, Cell Essence and Rich Curling mascara, packaged in a special box inspired by the modern-funk trend, according to Hera. 

Hera X Au Jour Le Jour collection
Amorepacific



The Black Cushion pact is one of Hera’s best-sellers, helping users keep a bright skin tone all day. Two colors, vanilla or beige, are available.

The eye shadow palette contains six colors -- pink, glam dream, retro vibe, vintage yellow, velvet brown and modern diva.

The Hera and Au Jour Le Jour collection is being sold at all Hera outlets in department stores and duty-free stores nationwide, Amorepacific’s online mall as well as by Amorepacific sales counselors.

By Kim Da-sol/The Korea Herald (ddd@heraldcorp.com)



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