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THE INVESTOR
June 13, 2021

Retail & Consumer

WGSN trend specialist forecasts beauty trends at ‘Make Up in Seoul’

  • PUBLISHED :April 17, 2019 - 17:33
  • UPDATED :April 18, 2019 - 14:01
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Trend specialist Charlie Clark from global trend forecasting agency World’s Global Style Network gave a speech about “The Future of Beauty 2020” on April 15 during an event titled “Make Up in Seoul.”

Clark projected in detail macro trends and five major ideas that will impact the beauty industry in 2020.




She suggested that more customers will care about sustainability, so the industry will have to consider environmentally friendly and green packaging for cosmetic products. “Sheet masks will also come into question,” Clark added.

She also talked about how technology like artificial intelligence will impact the industry, as it can be used to offer consumers in-depth and different experiences.

Clark went on to say that using emotional intelligence will become crucial because it can deepen connections with consumers by tracking their moods. She anticipated that more customers will tap into the “Buddha phase,” which means a more casual and calm mindset, and this mindset will impact beauty and wellness.

Moreover, Clark noted that more people will search for medical solutions from nature, and this trend will impact the beauty industry.

Lastly, she highlighted that consumers may be able to spend more time on beauty products due to the advancement of technologies like driverless cars, which could allow users to engage in other activities instead of focusing wholly on driving. This could also provide new opportunities for the beauty industry.

Established in 1998, WGSN has business operations in 150 countries. Last year, the company conducted around 250 consulting projects and aims to do more than 750 this year. Furthermore, the agency recently published the WGSN Beauty report, which forecasts trends in the beauty sector.

By Song Seung-hyun (ssh@heraldcorp.com)

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