December 21, 2024

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Global trend forecasting agency World’s Global Style Network announced plans to launch its new beauty forecasting platform on April 10.

The company decided to launch a separate platform, instead of discussing beauty trends and forecasts in the fashion section of WGSN Insight, in response to increasing demand from the industry. 

 

The Korean version of the platform, tailored to the needs of South Korean clients, will be available sometime this year.

According to the agency, WGSN Beauty will cover the four main components of beauty product design -- color, ingredients, packaging, and texture and fragrance.

“WGSN’s in-depth consumer insight across all target demographics will give our clients confidence that they are launching just what the consumer needs,” Carla Buzasi, managing director of WGSN, said in a statement.

Potential clients working in the beauty industry can learn more about the platform from WGSN trend specialist Charlie Clark, who will briefly introduce the concept April 15-16 at the Conrad Seoul Hotel at an event titled “Make Up in Seoul.”

Clark will also talk in detail about macro trends and five major ideas that will impact the beauty industry in 2020.

By Song Seung-hyun (ssh@heraldcorp.com)