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THE INVESTOR
June 13, 2021

Retail & Consumer

Shinsegae’s BoonTheShop to open at Bergdorf Goodman

  • PUBLISHED :March 19, 2019 - 11:03
  • UPDATED :March 19, 2019 - 11:03
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South Korean retail conglomerate Shinsegae Group said on March 19 its luxury concept store BoonTheShop will open at an upscale US department store.

The launch of BoonTheShop at Bergdorf Goodman -- a luxury department store chain based in New York City -- is the Korean retailer’s third overseas outlet.


BoonTheShop first expanded its business abroad by getting a space at Barneys New York, a high-end department store, followed by another one at Le Bon Marche in Paris.

It will display about 100 selected items for minimalist ready-to-wear collections for men and women, such as leather skirts.

As Korea’s first luxury fashion concept store, the brand has introduced many global luxury brands, including No. 21, Stella McCartney and KENZO, in the local market.

By Ram Garikipati and newswires (ram@heraldcorp.com)



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