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THE INVESTOR
June 14, 2021

Retail & Consumer

Shinsegae to launch integrated online shopping firm in March

  • PUBLISHED :February 26, 2019 - 14:09
  • UPDATED :February 26, 2019 - 14:09
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Shinsegae Group, the operator of Korea’s biggest discount store chain E-mart, said on Feb. 26 that it will integrate its online shopping mall operations into SSG.COM from next month to boost sales.

The retail conglomerate will launch SSG.COM, an integrated company of two online shopping stores -- the Shinsegae mall and the E-mart mall -- on March 1, Shinsegae Group said in a statement. 



“The integration of online shopping operations is to effectively absorb a rapidly growing demand for e-commerce deals under the single brand of SSG.COM,” a company spokesman said.

Shinsegae aims to earn 3.1 trillion won (US$2.80 billion) in sales from the online shopping business in 2019, jumping 29 percent from 2.4 trillion won a year earlier, the statement said.

In the long term, the group is striving to achieve 10 trillion won in sales by 2023, helped by rising demand for delivery services, it said.

The group also operates Shinsegae, the country’s second-biggest department store chain after the Lotte chain.

SSG.COM is fully controlled by E-mart, a key affiliate of Shinsegae Group.

By Ram Garikipati and newswires (ram@heraldcorp.com)

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