December 05, 2023

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[THE INVESTOR] E-mart, Korea’s leading discount chain operator, said on Nov. 19 its stores dedicated to selling the company’s private-label products will open in the Philippines as it moves to expand its global presence.

E-mart signed an agreement with Robinsons Retail to open 25 No Brand outlets and 25 Scentence shops in the Southeast Asian country by 2020, according to the Korean retailer.

Scentence is E-Mart’s beauty brand.

Robinsons Retail is a major retailer in the Philippines that operates 47 shopping malls, 49 department stores, 130 supermarkets and some 3,000 other convenience stores in the country, according to E-mart.

The launch of No Brand stores in the Philippines will mark its first overseas expansion move amid the growing popularity of its products.

Outbound shipments of No Brand products jumped 57.8 percent on-year in the January-October period, according to the retailer.

 By Song Seung-hyun and newswires (ssh@heraldcorp.com)