December 04, 2023

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[THE INVESTOR] Paris Croissant, operator of Korea’s leading bakery chain Paris Baguette, said on Sept. 11 that it has launched a test operation of robots at its outlets as local retailers to accelerate the push for automation.

According to the company, seven Paris Baguette outlets in Seoul began the two-month trial run of “smart bakeries” late last month.

The stores are equipped with robots that greet visitors, as well as promote and recommend products, it said.

The robot was developed in collaboration with LG Uplus, the country’s No. 3 mobile carrier, according to Paris Croissant.

The two companies signed a memorandum of understanding earlier in the day to further strengthen cooperation for the development of artificial intelligence and Internet of Things technologies for the bakery industry.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)