[THE INVESTOR] Kellogg’s Korea CEO Han Jong-kap will oversee the firm’s operations in Hong Kong and Taiwan from January, according to a local news report on Nov. 23.
The Korean unit of the global cereal producer has registered 10 percent annual sales growth during the last three years, which is significant compare to the average 2 percent growth rate in the Asian-Pacific region. Among 13 APAC countries that the global firm operates in, Kellogg’s Korea has the second highest sales growth, following Australia. The success in Korea was the main reason behind his appointment, sources say.
Han is expected to focus on launching new products that meet the region’s fast-changing demands and trends, using his experience and know-how from Korea. His past records include launching Real Granola in 2015 to keep in sync with growing interest in health, and the cup cereal products launched in 2016 to meet the demands of increasing single-person households.
Kellogg’s was established in 1906 and recently started focusing on expanding its business in APAC region, as its sales have doubled over the past five years to US$1.3 billion there.
By Song Seung-hyun (firstname.lastname@example.org)