November 26, 2024

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Attendees look around exhibition booths at the Mobile World Congress venue Fira Gran Via in Barcelona, Monday. (Sohn Ji-hyoung/The Korea Herald)

BARCELONA, Spain/SEOUL -- Mobile World Congress, the world’s largest mobile tech show, kicked off its four-day run in Barcelona, Spain, on Monday, with big-name exhibitors, including Samsung Electronics and Google, returning to flaunt their latest technologies and products.

The annual convention was canceled in 2020 due to the coronavirus pandemic, and in 2021, it was a hybrid event, with most of the product launches held online. This year’s MWC, themed “Connectivity Unleashed,” is back in full swing, with some 2,000 exhibitors joining from 183 countries.

As always, South Korea is one of the key participating countries, with 53 companies, including Samsung and the nation’s top three telecom carriers as well as 51 tech startups, having set up exhibition booths at the event.

Samsung, one of the largest exhibitors, is showcasing its latest Galaxy devices from smartphones to laptops at a 1,745-square-meter exhibition booth. Its new Galaxy Book2 Pro laptop, the outcome of an extensive partnership with Intel and Microsoft, made its global debut at the show Monday.

The fast-selling Galaxy S22 is also on display. Preorders for the new flagship phone have more than doubled globally, according to Samsung. In Korea alone, the phone sold some 300,000 units on the first day of release, a record figure here.

Samsung’s top executives, including CEO and Vice Chairman Han Jong-hee and mobile chief Roh Tae-moon, are also attending the show in person to meet business partners in Europe and inspect the business sentiment there.

SK Telecom’s exhibition booth is themed on the metaverse that connects the virtual world with reality. The telecom carrier will launch the global version of its metaverse platform ifland during the MWC, along with its vision for global expansion and partnership.

Other future technologies on AI chips, quantum cryptography and urban air mobility are being showcased. It is the first time for SKT’s new AI chip brand Sapeon to be introduced in Europe since its debut at the Consumer Electronics Show in Las Vegas in January.

KT will show off its robotics technologies, debuting its autonomous virus-killing robot that is capable of sterilizing airborne bacteria and viruses using air plasma. Also on display is an AI-based wheelchair that features remote control and assistant autonomous driving.

Its AI Contact Center is introducing a number of AI solutions like automated customer service and other applications such as road traffic analysis and network quality management.

LG Uplus is focused on K-content, which has been gaining huge popularity around the world. Its 5G test zone allows visitors to enjoy some 3,000 works of media content, with some providing extended reality experiences.

The firm said other business meetings are also planned to sell its 5G services and content products. Its 5G-related sales have exceeded $23 million so far.

In the meantime, Science and ICT Minister Lim Hye-sook is scheduled to deliver a keynote speech on Thursday at a session and also hold a discussion with industry stakeholders on opportunities and challenges in the mobile sector in the aftermath of the pandemic.

By Lee Ji-yoon (jylee@heraldcorp.com) and Son Ji-hyoung (consnow@heraldcorp.com) Korea Herald correspondents