November 24, 2024

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South Korean carmaker Hyundai Motor said Nov. 21 it has unveiled its Vision T SUV concept at the Los Angeles Auto Show.

The unveiling of the SUV concept is in line with Hyundai Motor’s stepped-up efforts to strengthen its SUV lineup amid rising demand for recreational vehicles.

Hyundai applied its “Sensuous Sportiness” design to the plug-in hybrid SUV concept. Sensuous Sportiness is defined by the harmony between four fundamental elements in vehicle design -- proportion, architecture, styling and technology -- the company said in a statement.

The new design language was already applied to six models that include the all-new Sonata midsize sedan launched in March and the upgraded Grandeur sedan that made a market debut early this week.

The Vision T concept also comes with a parametric air shutter grille that remains shut at standstill but opens in motion, helping the car improve fuel efficiency, the company said.

By Ram Garikipati and newswires (ram@heraldcorp.com)