November 21, 2024

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British American Tobacco on Aug. 13 launched new liquid-type e-cigarette Glo Sens here as its first market, to boost its sales in South Korea, which is currently dominated by local tobacco giant KT&G and global firm Philip Morris.

“BAT has been investing heavily in the research and development sector to introduce an alternative and innovative new product,” BAT Korea CEO Kim Eui-sung said in a statement. “Through launching Glo Sens, we will be able to show our firm commitment to lead the tobacco industry’s transformation.”

According to the company, Glo Sens offers a unique flavor along with a sufficient amount of nicotine. The new product works by making vapor, generated from heating the liquid pod, pass through the cigarette pod.

The new device is priced at 50,000 won ($41) and can be purchased at four Glo flagship stores in Seoul and Busan, and all convenience stores. It is also available on the company’s website. The pods cost 4,500 won per pack, which contains one liquid pod and three cigarette pods.

With a single charge, the device can be used for the whole day.

Moreover, the company emphasized that the new device is more convenient, as it does not require users to change the cigarette sticks each time like existing heat-not-burn tobacco devices.

In the past three years, BAT Korea has suffered a decline in domestic sales amid growing competition. BAT Korea’s domestic sales fell to 268.2 billion won in 2018 from 413.4 billion won in 2016.

By Song Seung-hyun(ssh@heraldcorp.com)