November 27, 2024

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Samsung Display, a subsidiary of tech giant Samsung Electronics, spearheaded the global smartphone display industry in the January-March period this year while Chinese display makers fast expanded their presence in the segment, according to global market research firm IHS on June 17.

Samsung raked in $3.45 billion, accounting for 40.2 percent global market share. Its market share slightly decreased on-year from 46.8 percent, it still maintained a large gap with runner-up Japan Display, which took up 12.3 percent by earning $1.6 billion in revenue. 

Chinese display manufacturer BOE, which held 6.5 percent market share in the first quarter last year, saw its market share increase to 11.9 percent in the first three months this year thanks to its recent investments for flexible OLED displays.

Chinese firm Tianma came fourth with its first-quarter market share standing at 8.1 percent, followed by Sharp and LG Display, which recorded 8 percent and 7.8 percent, respectively, in the same period.

BOE and Tianma are expected to have accounted for 15.2 percent and 11 percent market share, respectively, in the second quarter with Japan Display tumbling down to fourth place.

In the OLED display segment, Samsung cemented its leadership by snatching up 86.5 percent market share in the first quarter while BOE and LGD posted 8.3 percent and 3 percent, respectively.

IHS forecast that other display makers will try to increase their OLED production faster as demand for high-end displays will continue to rise.

OLED shipments are expected to exceed the 100 million mark in the second quarter this year and reach 122 million in the third quarter this year.

“The adoption of mobile OLED panels is growing at a rapid pace thanks to the display’s advantage in design and energy efficiency,” said an industry source on condition of anonymity, adding companies that have focused on LCD panels, including Sharp, Japan Display and LGD, will likely lose their footing in the mobile sector.

By Kim Young-won (wone0102@heraldcorp.com)