November 24, 2024

• 

Tech giant Samsung Electronics said on March 8 that it has officially launched its Galaxy S10 smartphone lineup in 70 global markets, including the US, India, China and Indonesia.

By the end of this month, the company’s latest flagship lineup, celebrating the 10th anniversary of the Galaxy brand, will be available in 130 nations.

Distinctive features of the S10 include a full-screen organic light-emitting diode display housing a fingerprint sensor, the ability to share power with other devices wirelessly, and a triple rear camera setup.

The initial market response, especially in Korea, appears favorable, according to the tech giant and mobile carriers.

“Contrary to some news reports, first-day sales of the S10 models surpassed those of the S9 lineup,” a Samsung spokesperson told The Investor, declining to reveal the exact figure.

Samsung previously said that it sold 20 percent more Galaxy S10 handsets than the S9 duo on the first day. Mobile carriers started shipping the Galaxy trio -- the S10, S10+ and S10e -- on March 4 for consumers who had placed preorders.

It is estimated that a total of 180,000 S10 units were sold on the first day, up from 150,000 for the S9 handsets.

However, some customers have reportedly not received their preordered smartphones as some retailers are having inventory shortages.

“The white Galaxy S10 is particularly popular, and it is difficult to get the model both online and offline,” an official from a telecom firm said.

The tech firm will begin receiving preorders for the 5G edition of the S10 from March 22 in Korea.

By Kim Young-won (wone0102@heraldcorp.com)