November 22, 2024

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[THE INVESTOR] Korean tech giant Samsung Electronics has been rated the No. 1 trusted brand among consumer durables manufacturers in India for the second year in a row, a recent survey showed.

Samsung is trailed by LG Electronics, according to the rankings released on Feb. 20 by Brand Equity, an initiative of India’s Economic Times.

India’s Usha came in third in the consumer durables category, with American appliance giant Whirlpool taking the eighth spot.

Brand Equity said sales, social buzz and media visibility data were used to shortlist winners of the most trusted brands before finalizing its list.

The survey was conducted with 6,059 respondents in 12 Indian cities, including the financial hub of Mumbai. A total of 342 brands were reviewed, according to Brand Equity.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)