November 21, 2024

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[ET NEWS] LG Electronics’ new flagship smartphone LG G7 is expected to be unveiled in March before its official launch in April, which is almost a month-long delay compared to last year, according to industry sources on Jan. 8.

“We have agreed with LG to launch the G7 in April,” a ranking official of one of the nation’s top three telecom carriers -- SK Telecom, KT and LG Uplus -- told ET News on condition of anonymity, adding the phone production will start in March.

An industry source also said the phone could hit the market on April 20 without further elaborating. 

A rumored design of LG G7

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LG rebranding flagship G phone?


LG usually unveils its new G phone at the Mobile World Congress trade show held in Barcelona in February, but this year the Korean tech giant has reportedly decided to skip the show considering the delayed launch schedule.

“LG is unlikely to unveil the G7 at MWC,” another official from a local telecom company. “The phone could be unveiled in mid-March before its official launch.”

An LG spokesperson declined to comment on the launch schedule.

The G7 is the first flagship model under the leadership of Hwang Jeong-hwan, LG’s new mobile chief who took office in December. The company replaced the top post after years of sluggish phone sales.

Rumors are piling up for the G7. Running on Qualcomm’s Snapdragon 845 chip, the phone is highly likely to succeed its bigger sibling V30’s OLED display and bezel-less design. Other new features include dual-lens cameras and iris recognition.

By Choi Jae-pil (jpchoi@etnews.com) (jylee@heraldcorp.com)
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