November 22, 2024

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[THE INVESTOR] Samsung Electronics stood as Korea’s most valuable brand, with its brand value almost doubling in five years to US$51.4 billion, according to industry data on Oct. 26.

The brand value of Samsung Electronics posted a whopping 12 percent on-year climb this year, marking twofold growth from US$28.5 billion in 2012, according to the data compiled by Britain-based industry tracker Brand Finance.

Hyundai Motor Group followed with US$8.7 billion, trailed by top mobile carrier SK Telecom with US$5.2 billion. No. 2 mobile carrier KT’s brand value was valued at US$5.09 billion, with that of LG Electronics was estimated at US$5 billion.

Brand Finance said the strong brand value of Samsung Electronics was attributable to its record-breaking performances, which also offsets earlier shock from the mobile unit following the suspended production of the Galaxy Note 7 last year.

“The world‘s eyes are currently on the situation in the Korean Peninsula, and it is vital that the value and resilience of home-grown Korean brands is recognized,” the researcher said.

By Alex Lee and newswires (alexlee @heraldcorp.com)