December 04, 2024

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[THE INVESTOR] Samsung Electronics said on Oct. 24 the OLED technology is not suitable for use on television sets, apparently targeting its main rival LG Electronics while promoting its own QLED screens.

The statement follows a YouTube video posted by the Korean giant earlier, which also criticized LG Electronics’ OLED displays. Samsung and LG have been promoting QLED and OLED as their next-generation TV technologies, respectively.

Samsung said OLED displays are only suitable for devices with shorter life expectancies, such as smartphones, due to the so-called screen burn-in, or image retention, saying the case is different for TVs and monitors, which are normally used for longer periods.

“The reason OLED TVs have image retentions is because they are made of organic materials,” Samsung said, comparing the OLED TVs with fruit juice that oxidizes as time passes.

“TVs are a key home appliance that are used for a long period after purchase,” Samsung said, claiming durability is crucial for TVs as they are expected to play a key role at home amid the development of the Internet of Things technology.

LG has not made a direct response to Samsung‘s marketing campaign but said its OLED TVs topped consumers’ reviews in 11 countries around the globe, proving their competitiveness.

By Alex lee and newswires (alexlee@heraldcorp.com)