November 22, 2024

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[THE INVESTOR] LG Electronics began selling its new flagship smartphone G6 in South Korea on March 10, as it seeks to revive its money-losing smartphone business.

LG unveiled the G6, which features a 5.7-inch screen and dual 13 mega-pixel rear-facing cameras, last month at an annual wireless technology fair in Spain.

The launch of the G6 came as Samsung Electronics is still reeling from the global recall of the Galaxy Note 7 phablet, which was scraped last October over fire concerns.

Attention is focused on whether LG could take advantage of Samsung’s woes in the premium smartphone market.

LG said the G6 is the first smartphone that supports both Dolby Vision and HDR technologies, which offer “a wider range of color and luminosity, wherein both the darkest and the brightest areas are more vivid.”

The price of the G6 was set at 899,800 won (US$775.80) in South Korea and LG is set to begin selling the G6 in overseas markets.

(theinvestor@heraldcorp.com)