November 22, 2024

• 

[THE INVESTOR]  Samsung Electronics is pouring new hues into its Galaxy S7 smartphone possibly to fill up sales loss following the discontinuation of its bigger-screen sibling, Note 7.

According to industry sources on Nov. 21, the Korean tech giant plans to launch a new glossy black version of the flagship smartphone early next month. 

The Onyx Black shade that was first adopted by the Galaxy Note 7.

Related articles:
After massive recall, Samsung seeks turnaround with ‘Onyx Black’ Galaxy Note 7
Samsung encourages Galaxy Note 7 returns with blue-shade S7 Edge


Together with the Onyx Black with a matte finish, the company aims to take on the hot-selling variants of Apple’s iPhone 7 -- the shiny Jet Black and the Matte Black.

Samsung’s color strategy, coupled with its generous cash benefits, is boosting demand for the nine-month-old Galaxy S7 over the brand new iPhone 7 on its home turf.

The Coral Blue version, since its launch on Nov. 11, is selling almost 15,000 units every day on average, while the iPhone 7 has seen its daily unit sales fall to about 10,000 units in recent weeks.

By Lee Ji-yoon (jylee@heraldcorp.com)